What Are The Largest And Most Lucrative Online Multilingual Markets Aside From English?

With Google reporting that over 50% of their traffic comes from multilingual searches, it has become crucial to consider developing a multilingual online presence. However, the question remains the same: Which markets to target? Which ones are the most important in terms of users, etc.?

First of all, let’s see which parts of the world feature the most users. Contrary to general belief, it is not North America! With close to 400 million users, Asia definitely takes the lead, followed by Europe with approximately 315 million users, in comparison to 232 million in North America (North America being defined as the U.S., Canada, and Mexico).

In my extensive experience with multilingual online applications, I have learned over the years to differentiate clearly the amount of users versus the market potentiality of a product or a service. For example, the Hispanic online market (between South and Central America, the U.S., the Caribbean and Spain) features slightly more users than the French-speaking market. But when it comes to buying power, countries like France, Belgium, Switzerland and Canada (Quebec) have so much more buying power than Peru, Bolivia or Chile!

More than just buying power, we need to look at the cultural ramifications involved in internet behaviors. In other terms, is a specific market used to ordering & transacting online? For instance, compared to its amount of users, France is extremely active online, while French-speaking countries in Africa are proportionally inactive. The same applies when comparing Spain and some South American countries. If you were to compare the online buying habits between 100,000 users in Spain and the same number of users throughout South America, you would notice that people out of Spain order products and services at least 5 times more than their South American peers.
In many cases, it is not a matter of buying power, but rather mail order habits based on the country’s postal delivery system. In fact, in many countries where the postal system is unreliable (not to say flaky!), online users were not “groomed” with mail order habits prior to the internet. As a result, although such markets will look for products and services online, they certainly are not as mail order oriented as other countries featuring more efficient mailing systems.

Therefore, it is impossible to rely solely on the amount of users when considering establishing a multilingual presence online. Another good example to illustrate such fact would be China and Japan. China currently has almost 145 million users and it is one of the fastest growing markets on the internet. Japan, with 86 million users, has nearly reached its maximum potential with almost 70% of its population online. A very small proportion of online users in China own a credit card or even have the right to order what they want, while in Japan it is exactly the reverse.

Once again, no one should confuse the amount of users versus the buying power of a given market.

On the other hand, one needs to consider the worth of Third World markets/economically disadvantaged countries. For instance, countries like Bangladesh, Mozambique, Somalia, etc., might not seem very attractive at first. However, in Third World markets, those online are affluent and wealthy. In those countries, there is no middle class. Basically, you are either dirt poor or filthy rich! Online users in those countries belong to the the second category. Many online gambling portals and entertainment websites of all kinds have found high spenders in economically-disadvantaged-markets. In fact, wealthy individuals in Rwanda or Chad do not have many entertainment outlets in their homeland! Furthermore, most everything is lacking within their country infrastructure: clothing, electronics, etc. Online applications have therefore become a form of “entertainment salvation” for the wealthy minorities of third world markets.

Online multilingual markets are complex, and instead of looking at languages/countries just by their buying power or number of users, one should evaluate what they have to offer and define the marketability of their products and services accordingly.
Are you looking for end users to buy your products? Then look at the buying power of the targeted markets along with the reliability of their postal and transportation services. Are you a manufacturer looking to find more distributors/to increase your exports? Then chances are that the world is your oyster.

I advise you to perform a meticulous evaluation of your market potential when developing a presence on multilingual search engines. So many factors need to be taken into consideration…Do not look at Japanese, French or Spanish just as country specific, but rather online language market shares! Just as an example, aside from all countries where Spanish is spoken, one of the most active Hispanic online markets is in the U.S.!
WWW = World Wide W

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Online Gaming and Translation

Online gaming is one of the fastest-growing industries on the internet. In fact, some analysts had expected gaming to become as big as travel and financial services in terms of revenue if not bigger. However, legislations that were passed in the United States have meant that some of the biggest gaming sites, specifically those that deal with gambling, saw a huge proportion of their income wiped out overnight. With the American market closed or inaccessible to many firms, many had turned to international markets.

There are large and lucrative non-English speaking markets that are enjoying rapid growth around the world. Having your site translated into local languages allows you to tap into these burgeoning opportunities in the developing world. Studies have consistently showed that online customers are four times as likely to make a purchase on a website written in their native tongue even if they understand English. Since 70% of all web users don’t consider English language as their mother tongue, imagine the amount of money you’re missing out on. It’s definitely time to take advantage of translation services today.

Tapping into the Asian Boom

Many countries in Asia are booming and the gaming industry is growing along with it. Singapore has already lifted its 40-year ban on gambling after recognizing that it attracts large flocks of tourists, creates jobs, and improves the economy. There are many other countries in the region such as Japan, Indonesia, and Thailand with a growing market for online gambling services. Then, of course, there is China. China presents a massive market for all gaming firms.

Aside from Asian consumers, there are also many opportunities you can explore in Europe and Latin America among others. It makes sense to translate your website into different languages. After all, paying several hundred dollars per page to the translator can provide a return of as much as 1000% if you play your cards right.

Choosing Experienced Translators

Translating for gaming websites is different from general translation. It requires particular skills and in-depth knowledge of gaming terminologies. The translator must have a basic understanding of each game in order to provide the correct information and instructions. Any improper phrasing can be construed incorrectly. You can get angry players who won’t ever go back to your website.

Whether you need run an online casino or a massively multiplayer online role-paying game (MMORPG) website, one thing is common: the terminologies on your site must all be correct, concise, and accurate. That means that the translator you hire should be a native speaker in both the source language and the target language for him/her to understand complex terms in gaming.

Given all the requirements involved, it can be difficult to find a translation agency that can provide high-quality translation services for the gaming industry. Fortunately, there are a few standouts that have extensive industry experience. It is important to hire only the professionals to ensure that your players will have a seamless and enjoyable experience on your website.

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Asia Poker Tour – The Game of Poker in Asia

The game of poker is getting more popular in Asia nowadays. You can see more and more Asia poker sites being launched every day. Now, Asians are more interested in the poker industry and always seeking out opportunities to compete in poker tournaments.

There are many poker tournaments that are held in Asia, with the Singapore Asian Poker Tour (APT) being the most popular among them. The APT that is held in Singapore is a prelude to Singapore’s 2 new integrated resorts, with casinos being the main highlight of the place. This is the first casino in Singapore and I am sure that this latest initiative by the Singapore government will definitely drive the country’s economy forward and make Singapore a tourist attraction.

Other than Singapore, Macau is also fast becoming an attractive destination for poker players and Asia Poker Tour. After the liberalisation of Macau’s casino restrictions, it has now surpassed Las Vegas as the highest revenue generating gambling destination in the world. More Asians are rushing to Macau over the weekend to enjoy poker games and it definitely makes it an ideal place to hold any Asia Poker Tour. As Asia is populated by almost two thirds of the world’s population, it may be a wise choice to introduce more casinos in the Asia Pacific region.

In the States, there is an Unlawful Internet Gambling law which makes many companies in the US to restrict US citizens from gambling online. Therefore, in the next few years, you should be expecting these companies to aggressively market their poker rooms to other parts of the world like Australia, Asia, and Europe. As Internet has no physical boundary, anyone residing in Singapore, Australia or England can play poker online.

However, it is not always smooth sailing for Asia. As Asians are more conservative due to religions or beliefs, they may not be too receptive to poker. I believe it will take some time before Asians become more receptive to gambling and playing poker online.

As time passes by, the perception of poker will definitely change. Many people feel that poker should be seen as a sports rather than just gambling. Because to play well in poker, an individual needs to have a certain level of skill, and not only depend on the element of chance or luck to win a game. As you can see, more people are turning professional to play poker because they feel that they can influence the perception of the game through their skills.

But one thing for sure, you can be expecting more poker tournaments to be held around Asia. Poker is coming to Asia, and for those who does not get into this industry, it is something for them to lose.

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Play Online Slot Machine Game

Coin in – spin – hold your breath……Watch those symbols…..Will it or won’t it? Heart racing ….. the dials slow down and IT’S A WINNER!!!! Three bells in a row! But wait – there’s more to come – The screen is flashing, bells are ringing, and yes, it finally happened – YOU WON THE JACKPOT!!

To play slots, you click the “coin” icon to specify the value of credits you want to play with. The payout scale for slots is shown at the top of the slot machine. This is the heart-stopping moment that makes slot machines irresistible; this is the adrenalin-pumping experience that makes it impossible for slot machines to go out of fashion.

Slot Machine History begins in San Francisco USA, when a 29 year old mechanic by the name of Charles Fey built the first slot machine in history in 1887: the Liberty Bell, and hit the public’s imagination when they were installed in the Flaming Hilton hotel in Las Vegas.

The invention, hand made, in a small machine shop, has paved the road to gambling industries as we know them today. Charles Fey was not only the inventor, but also the first slot machine owner and operator, as he placed his work in the pubs. The history of slot machines has only then begun.

An American invention, slot machines have since become very popular all around the world. The most notable places include Europe, Africa, South America, Asia, and the Caribbean.

Often referred to as ‘one-armed bandits’, their magnetic appeal is hard to define. Is it the hypnotic effect of the spinning symbols? Or the incredible excitement of the bells and flashing lights which herald the big win? Or just the fact that they work purely on the gambler’s best friend – pure chance? Whatever it is, slot machines are the essence of the gambler’s dream – the dream of that one big life-changing win.

Not long ago, for this dream to become a reality, you had to buy an airline ticket to Las Vegas. Waste time travelling. Spend money on a hotel. Dress up in a suit, find a casino, pay exorbitant entry fees, and wait half the night for a free machine. All that has changed. Play online slot machine games – and you get the fun, the excitement, the kicks and the jackpots – for free! Online slot machines have all the features which gamblers have loved for decades – whirring, flying symbols, the clank of coins, the manic ringing bells and flashing lights to announce a win.

Now you can play online slot machine games right there, in the comfort of your own home! With online gambling, you can play online slot machine games instantly anytime you have a spare half an hour. Play online slot machine games when it suits you. Play online slot machine games with the money you would have spent to GET to a casino.

Download slot machines require you to download the game program to your machine before you can play online slot machine games. With the “No-download play online slot machine games” option, you can play online slot machine games while everyone else is wasting time downloading theirs! With a no download version, you can just play online slot machine games – no need to clutter up your computer with software you don’t want. And the latest, greatest, newest and most stupendous games are there for you instantly, the moment you log on. No hassles, no waiting, no frustrations – just do what you love to do – Play online slot machine games!

In fact, what are you waiting for? A quick and easy free signup will take you instantly into a world of excitement and fun; a world where anything can happen; a world where dreams can come true; the fantastic world of online casino.

Play online slot machine games NOW – hit the jackpot while your friends are still busy legging it to the casino – hear the bells and see the flashing lights and have fun while everyone else is still trying to get service!

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Important Characteristics Of Reputable Online Casinos

Identifying a trusted and reputable online casino is a must for everyone. This is most especially true for new players. With the increasing number of casino platforms that grow annually, choosing the best proved to be a difficult task. Everybody offers the best promotions and bonuses. Everybody promises to deliver the greatest odds. Thus, the big question: how does a player examine a good online casino? What factors should he or she consider before participating?

In response to the above-mentioned questions, one of the first things that should be given utmost attention is the legitimacy of its operations. By legitimacy, this pertains to the license obtained by the operator. It is important to note that there are several jurisdictions that issue the license. Isle of Man, for example, is one of the most recognized licensing jurisdictions due to delivering ground-breaking regulations and services in online gambling. In Asia, there is First Cagayan which is considered as the very first gaming jurisdiction in the region.

Via securing a license, an online casino sees to it that all its activities are in accordance with the issuing jurisdiction’s regulations and policies.

The software used also speaks of the web casino’s credibility. Dependable gambling sites invest in reputable and well-regarded software developer such as Playtech and Micrograming, for example. These two are well-known for creating platforms that are fair and cannot be manipulated. Similarly, they also see to it that their products are used only by those who do not engage into illegal activities. Moreover, this software is known for their high security systems duly designed to protect the player.

Speaking of security, this factor should be also looked at when choosing where to play online. Well-regarded online casinos do not only depend on the software that they use to provide security. They also invest in creating their own security system. Evidently, delivering a secured platform is not cheap. But for those who prioritize the safety of their players, establishing a safe infrastructure would not be a problem. This is despite of the impending expenses that they need to shoulder.

Lastly, if there is anything that will immediately present or showcase the online casino’s credibility, it is no less than their website. One should take a careful look at how the site is constructed. Is it user-friendly? Were the images carefully designed? These are the questions that they should try to answer. However, visual appeal alone should not be the sole basis alone. One should also look at its contents. Do they follow the best practices of content publishing? Do they adhere and follow grammar’s basic rules? Trustworthy online casinos would always take time to edit their contents because it is their reputation that is at stake.

Through the years, the stigma rendered towards the internet continues to remain. Online casinos are among those industries affected by these. However, those who stand out exert extra effort not only in responding to the needs of their players, but also in ensuring that they are well protected and taken care of.

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